✦ Available for new opportunities

Tyler
Hadley

Tyler Hadley smiling and facing the camera in a professional setting, wearing business attire. The background shows a bright office environment. The mood is confident and approachable.

Trusted to lead growth, retention, and delivery across marketing, customer success, and project operations.

Marketing & Demand Generation Customer Success & Retention Project Management & Delivery
$90K+ roles Wilbraham, MA Remote & hybrid available Willing to travel up to 80 miles
Get In Touch Download Resume
Tyler Hadley smiling and facing the camera in a professional setting, wearing business attire. The background shows a bright office environment. The mood is confident and approachable.
Wilbraham, MA
Remote & Hybrid · Willing to travel up to 80 miles to office
Who I am

A Decade of Building Systems, Campaigns, and Relationships.

I am a commercial professional whose work sits at the intersection of marketing, customer success, and cross-functional project delivery. My career has been built on a simple pattern: take ownership of the full process, identify where execution is breaking down, and rebuild it into something faster, clearer, and accountable to results.

That approach has produced $500K+ in annual personal sales, an 850% return on ad spend, 95% client satisfaction across a 30-plus account portfolio, and a 15% year-over-year revenue contribution. The numbers matter, but what they actually represent is the work underneath: structured CRM workflows, repeatable proposal systems, segmented communication programs, and the kind of stakeholder coordination that keeps complex projects on time and on scope.

How I Work

I am drawn to roles where strategic thinking and hands-on execution have to live in the same person. I use AI tools daily to accelerate communication, reporting, and documentation workflows, and I continue to formalize my practice through ongoing certifications in project management, AI fluency, and sales operations. I bring a structured, data-informed approach to messy problems, a bias toward documentation and follow-through, and a track record of building trust quickly with stakeholders at every level.

OPEN TO LEADERSHIP & SPECIALIST ROLES ACROSS
VP of Marketing
Customer Success Director
Project Manager
Demand Generation Manager
Customer Retention Specialist
Growth Operations Lead
Program Delivery Manager
Commercial Strategy Specialist
B.A. in Mass CommunicationWestfield State University (minor in Business Management)
Google Ads CertificationGoogle Digital Academy
AI CertificationGoogle Digital Academy
Google Project Management CertificateGoogle (In Progress)
Anthropic CertificationsClaude 101, Claude Cowork, Claude Code, AI Fluency
HubSpot Sales HubHubSpot Academy
Core disciplines

Three focus areas for growth, retention, and delivery

Explore the practical work behind each discipline and how I help teams move marketing, customer success, and project delivery forward.

Marketing

Demand generation & brand performance

Launch campaigns, web and digital programs, and customer journeys that turn marketing investment into measurable pipeline and qualified leads.

View Marketing
Customer Success

Retention, onboarding & account growth

Design success operations, onboarding experiences, and relationship frameworks that keep customers engaged and growing over time.

View Customer Success
Project Management

Execution, alignment & delivery

Run cross-functional initiatives with clear scope, timelines, and stakeholder communication so projects launch smoothly and on schedule.

View Project Management
By the numbers

Results That Speak

Consistent performance across sales, marketing, and operations — backed by data.

$500K+
Personal Annual Sales
~30 closed deals per year at 40% gross margin
850%
ROAS Achieved
Performance marketing return on ad spend
15%
YoY Revenue Growth
Contributed to company-wide revenue growth
70%
Proposal Close Rate
90% of qualified leads advanced to proposal
95%
Customer Satisfaction
Across 30+ direct accounts per year
900+
Quotes / Proposals Annually
Overseeing pricing, scope & follow-up
150+
Monthly Inquiries
80% converted to intakes/appointments
45K
Monthly Web Sessions
Managed high-traffic digital presence
Giving Back

Volunteer & Community Leadership

Active leadership roles in the Greater Springfield community — driving impact beyond the office.

Nonprofit Board
Vice President & Treasurer
Young Professional Society of Greater Springfield
2021 – Present
  • Provide financial oversight as Treasurer for a volunteer-run nonprofit with 150+ individual and business members, supporting budgeting, expense tracking, and financial planning.
  • Serve on the Board to set strategy and align programming with community and member needs; prioritize initiatives and partnerships that grow engagement and impact.
  • Chair the Membership Committee, driving acquisition and retention through improved outreach, onboarding, and value communication.
  • Previously served as Vice President and Marketing Committee Chair, leading brand messaging, event promotion, and multi-channel communications.
  • Plan and execute 24+ networking and professional development events per year, including Third Thursdays and leadership programs.
  • Oversee membership systems and reporting, reducing administrative workload by 50%.
150+Members
24+Events / Year
30+Avg Attendance
$50K+Sponsor Support
15%Membership Growth
Entrepreneurship Mentorship
Entrepreneur Mentor
EforAll
2022 – 2024
  • Mentored early-stage entrepreneurs on customer discovery, value proposition development, and go-to-market strategy.
  • Coached sales fundamentals including outreach, discovery conversations, objection handling, and pipeline building.
  • Advised on marketing execution across messaging, content strategy, and digital channels to support lead generation.
  • Reviewed pitch decks and presentations to improve clarity, storytelling, and presenter confidence.
  • Led structured check-ins and milestone planning sessions to maintain accountability and founder progress.
SalesCoaching
GTMStrategy
PitchDeck Review
FounderMentorship
Capabilities

Skills & Tools

A broad, hands-on toolkit spanning sales strategy, marketing execution, customer success, and operations.

Sales
Consultative SellingPipeline ManagementDeal StrategyNew Logo AcquisitionProposal DevelopmentPricing StrategyNegotiation & ClosingLead QualificationFunnel Conversion
Marketing
Demand GenerationPerformance MarketingSEO StrategyContent MarketingCampaign StrategyConversion Rate OptimizationEmail MarketingBrand Management
Customer Success
Account ManagementOnboarding & RetentionIssue ResolutionCustomer SatisfactionRelationship BuildingStakeholder CommunicationRenewal Strategy
Analytics & Operations
Sales & Marketing AnalyticsKPI ManagementCRM ImplementationReportingBudget ManagementProject Management
Tools & Platforms
Pipedrive CRMGoogle AdsMicrosoft AdsGoogle AnalyticsMailchimpWordPressAdobe Creative SuiteMicrosoft 365SharePointQuickBooksAI / LLMs
Selected Work

Impact & Projects

Key initiatives and results across sales growth, marketing campaigns, and organizational leadership.

Sales Leadership
Full-Funnel Sales Engine
Built and managed end-to-end B2B sales pipeline, driving consistent growth and exceeding quota year over year.
Annual Personal Sales$500K+
Close Rate (Proposals)70%
Gross Margin40%
YoY Revenue Growth15%
Performance Marketing
Paid Media & Demand Generation
Designed and managed paid media strategy across Google and Facebook, generating qualified leads with exceptional ROAS.
ROAS850%
Monthly Inquiries150+
Lead-to-Intake Rate80%
Monthly Web Sessions45,000
Brand Strategy
$200K Organization Rebrand
Project-managed a full organization-wide rebrand from HAPHousing to Way Finders, coordinating name, logo, website, photography, and signage rollout.
Budget Managed$200,000
TouchpointsLogo, Web, Signage, Photo
Program Areas7
Subscriber List5,000+
Customer Success
Account Management & Retention
Project-managed delivery for 30+ direct accounts per year with industry-leading satisfaction scores and rapid issue resolution.
Customer Satisfaction95%
Avg Issue Resolution<12 Hours
Accounts / Year30+
Lead Response SLA<24 Hours
Let's connect

Open to the Right Opportunity

I'm actively exploring leadership and specialist roles in Sales, Marketing, and Customer Success at $90,000+. Based in Wilbraham, MA — remote and hybrid available, and willing to travel up to 80 miles to office.

413.348.8178 thadley3384@gmail.com www.tyler-hadley.com LinkedIn Profile

I typically respond within one business day.

✓ Thanks for reaching out! I'll be in touch soon.