✦ Available for new opportunities

Tyler
Hadley

Tyler Hadley smiling and facing the camera in a professional setting, wearing business attire. The background shows a bright office environment. The mood is confident and approachable.

Sales, Marketing & Customer Success leader with a consultative approach and a track record of driving revenue, building pipelines, and delivering measurable results.

Sales Leadership & Strategy Marketing Leadership & Strategy Customer Success Leadership Sales Specialist Marketing Specialist
$90K+ Roles Wilbraham, MA Remote & Hybrid Available Willing to Travel up to 80mi
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Tyler Hadley smiling and facing the camera in a professional setting, wearing business attire. The background shows a bright office environment. The mood is confident and approachable.
Wilbraham, MA
Remote & Hybrid · Willing to travel up to 80 miles to office
Who I am

Customer-First.
Data-Driven.
Results-Oriented.

I'm a sales and marketing leader with over a decade of experience building trust across diverse stakeholders — from early-stage prospects to long-term accounts. I bring a consultative approach that translates complex offerings into clear, compelling value.

Whether I'm managing a 150+ lead pipeline, leading a full-scale rebrand, or optimizing paid media campaigns for maximum ROAS, I thrive at the intersection of strategy and execution. I create repeatable processes that strengthen every stage from demand generation through close and beyond.

I hold a B.A. in Mass Communication, Media Arts and Analysis from Westfield State University (minor in Business Management) and certifications in Google Ads and AI from the Google Digital Academy.

Open to leadership & specialist roles in
VP / Director of Sales
VP / Director of Marketing
Sales Manager
Customer Success Director
Sales Specialist / Account Exec
Marketing Specialist / Manager
Customer Success Manager
Revenue Operations
Pipeline & Deal StrategyFull-funnel ownership from lead qualification through close and long-term account management.
Demand Generation & Performance MarketingOrganic + paid strategies that generate qualified leads and deliver measurable ROAS.
Customer Success & RetentionBuilding relationships that last — 95% satisfaction and <12hr average issue resolution.
Data & AnalyticsUsing reporting and KPI management to guide decisions and continuously optimize performance.
By the numbers

Results That Speak

Consistent performance across sales, marketing, and operations — backed by data.

$500K+
Personal Annual Sales
~30 closed deals per year at 40% gross margin
850%
ROAS Achieved
Performance marketing return on ad spend
15%
YoY Revenue Growth
Contributed to company-wide revenue growth
70%
Proposal Close Rate
90% of qualified leads advanced to proposal
95%
Customer Satisfaction
Across 30+ direct accounts per year
900+
Quotes / Proposals Annually
Overseeing pricing, scope & follow-up
150+
Monthly Inquiries
80% converted to intakes/appointments
45K
Monthly Web Sessions
Managed high-traffic digital presence
Career

Work Experience

A track record of leadership, growth, and measurable impact across B2B sales and marketing.

2019 – Present
Vice President of Sales & Marketing
DDS Acoustical Specialties LLC · Westfield, MA
  • Generate $500K+ in personal annual sales across ~30 closed deals; achieved 40% gross margin and exceeded quota.
  • Own full-funnel pipeline management for 150+ active leads and 1,000+ prospects, primarily new-customer acquisition.
  • Convert inbound demand into revenue: qualified 90% of website leads, advanced 90% to proposal, closed 70% of proposals.
  • Oversee 900+ quotes/proposals annually, improving speed and consistency across the sales cycle.
  • Drive 15% YoY revenue growth and achieve 850% ROAS on performance marketing efforts.
  • Implement Pipedrive CRM with <24-hour lead response SLA; project-manage 30+ direct accounts per year at 95% customer satisfaction.
2016 – 2022
Marketing & Communication Manager
Way Finders Inc. · Springfield, MA
  • Led marketing strategy and execution across 7 program areas, aligning messaging across digital, email, paid media, events, and PR.
  • Managed Google/Facebook campaigns generating 150+ inquiries/month with 80% conversion to intakes/appointments.
  • Managed high-traffic digital presence averaging 45,000 website sessions/month.
  • Built and executed email communications to a 5,000+ subscriber list.
  • Project-managed a $200,000 organization-wide rebrand (HAPHousing → Way Finders), coordinating full name, logo, website, photography, and signage rollout.
  • Managed and mentored up to 3 marketing volunteers, delegating and quality-checking design deliverables.
Giving Back

Volunteer & Community Leadership

Active leadership roles in the Greater Springfield community — driving impact beyond the office.

Nonprofit Board
Vice President & Treasurer
Young Professional Society of Greater Springfield
2021 – Present
  • Provide financial oversight as Treasurer for a volunteer-run nonprofit with 150+ individual and business members, supporting budgeting, expense tracking, and financial planning.
  • Serve on the Board to set strategy and align programming with community and member needs; prioritize initiatives and partnerships that grow engagement and impact.
  • Chair the Membership Committee, driving acquisition and retention through improved outreach, onboarding, and value communication.
  • Previously served as Vice President and Marketing Committee Chair, leading brand messaging, event promotion, and multi-channel communications.
  • Plan and execute 24+ networking and professional development events per year, including Third Thursdays and leadership programs.
  • Oversee membership systems and reporting, reducing administrative workload by 50%.
150+Members
24+Events / Year
30+Avg Attendance
$50K+Sponsor Support
15%Membership Growth
Entrepreneurship Mentorship
Entrepreneur Mentor
EforAll
2022 – 2024
  • Mentored early-stage entrepreneurs on customer discovery, value proposition development, and go-to-market strategy.
  • Coached sales fundamentals including outreach, discovery conversations, objection handling, and pipeline building.
  • Advised on marketing execution across messaging, content strategy, and digital channels to support lead generation.
  • Reviewed pitch decks and presentations to improve clarity, storytelling, and presenter confidence.
  • Led structured check-ins and milestone planning sessions to maintain accountability and founder progress.
SalesCoaching
GTMStrategy
PitchDeck Review
FounderMentorship
Capabilities

Skills & Tools

A broad, hands-on toolkit spanning sales strategy, marketing execution, customer success, and operations.

Sales
Consultative SellingPipeline ManagementDeal StrategyNew Logo AcquisitionProposal DevelopmentPricing StrategyNegotiation & ClosingLead QualificationFunnel Conversion
Marketing
Demand GenerationPerformance MarketingSEO StrategyContent MarketingCampaign StrategyConversion Rate OptimizationEmail MarketingBrand Management
Customer Success
Account ManagementOnboarding & RetentionIssue ResolutionCustomer SatisfactionRelationship BuildingStakeholder CommunicationRenewal Strategy
Analytics & Operations
Sales & Marketing AnalyticsKPI ManagementCRM ImplementationReportingBudget ManagementProject Management
Tools & Platforms
Pipedrive CRMGoogle AdsMicrosoft AdsGoogle AnalyticsMailchimpWordPressAdobe Creative SuiteMicrosoft 365SharePointQuickBooksAI / LLMs
Selected Work

Impact & Projects

Key initiatives and results across sales growth, marketing campaigns, and organizational leadership.

Sales Leadership
Full-Funnel Sales Engine
Built and managed end-to-end B2B sales pipeline, driving consistent growth and exceeding quota year over year.
Annual Personal Sales$500K+
Close Rate (Proposals)70%
Gross Margin40%
YoY Revenue Growth15%
Performance Marketing
Paid Media & Demand Generation
Designed and managed paid media strategy across Google and Facebook, generating qualified leads with exceptional ROAS.
ROAS850%
Monthly Inquiries150+
Lead-to-Intake Rate80%
Monthly Web Sessions45,000
Brand Strategy
$200K Organization Rebrand
Project-managed a full organization-wide rebrand from HAPHousing to Way Finders, coordinating name, logo, website, photography, and signage rollout.
Budget Managed$200,000
TouchpointsLogo, Web, Signage, Photo
Program Areas7
Subscriber List5,000+
Customer Success
Account Management & Retention
Project-managed delivery for 30+ direct accounts per year with industry-leading satisfaction scores and rapid issue resolution.
Customer Satisfaction95%
Avg Issue Resolution<12 Hours
Accounts / Year30+
Lead Response SLA<24 Hours
Let's connect

Open to the Right Opportunity

I'm actively exploring leadership and specialist roles in Sales, Marketing, and Customer Success at $90,000+. Based in Wilbraham, MA — remote and hybrid available, and willing to travel up to 80 miles to office.

413.348.8178 thadley3384@gmail.com www.tyler-hadley.com LinkedIn Profile

I typically respond within one business day.

✓ Thanks for reaching out! I'll be in touch soon.